Edward Groenland is professor of Qualitative Business Intelligence at Nyenrode Business Universiteit. He teaches research methodology at the School of Accountancy & Controlling. His main topics of interest include Research methodology, Qualitative research methods, Online qualitative research, Qualitative research skills, Multivariate analysis and Consumer psychology.
Edward studied economic psychology at Tilburg University where he also received his PhD-degree. He held a research position at Tilburg University, and was Head of Division Consumer Behavior, Central Bureau of Statistics, Heerlen, Netherlands. Apart from his position at Nyernode he is also associate professor of Economic Psychology at Tilburg University and Research Director at Blauw Research in Rotterdam.