Henry Robben (1960) is Professor of Marketing at Nyenrode. His research interests include strategic marketing, innovation management, and new product development. He has published on these and other topics in journals such as the International Journal of Research in Marketing, the Journal of Product Innovation Management, the Journal of Strategic Marketing, and R&D Management.
Previously, he has held positions at Erasmus University Rotterdam, Tilburg University, Delft University of Technology, and TiasNimbas Business School. He has been a visiting professor at the Mediterranean Agronomic Institute at Chania (Greece), the Southwest University of Finance and Economics (China), the University of Port Elizabeth (South Africa), and the University of West Florida (USA).
He has co-authored several books, including Visionaire Marketing (with Rudy Moenaert), Strategisch denken in marketing (with Rudy Moenaert), Marketingmanagement: De Essentie (with Philip Kotler, Kevin Lane Keller and Maggie Geuens), and Marketing Strategy and Organisation (with Rudy Moenaert and Peter Gouw, currently in its 4th edition). Courses taught include Industrat, marketing management, marketing strategy, marketing and innovation management, B2B marketing, Markstrat, and services marketing, in degree and executive programs. Henry Robben is a regular speaker at academic and managerial conferences, and acts as an independent consultant to companies.
Previously, he has held positions at Erasmus University Rotterdam, Tilburg University, Delft University of Technology, and TiasNimbas Business School. He has been a visiting professor at the Mediterranean Agronomic Institute at Chania (Greece), the Southwest University of Finance and Economics (China), the University of Port Elizabeth (South Africa), and the University of West Florida (USA).
He has co-authored several books, including Visionaire Marketing (with Rudy Moenaert), Strategisch denken in marketing (with Rudy Moenaert), Marketingmanagement: De Essentie (with Philip Kotler, Kevin Lane Keller and Maggie Geuens), and Marketing Strategy and Organisation (with Rudy Moenaert and Peter Gouw, currently in its 4th edition). Courses taught include Industrat, marketing management, marketing strategy, marketing and innovation management, B2B marketing, Markstrat, and services marketing, in degree and executive programs. Henry Robben is a regular speaker at academic and managerial conferences, and acts as an independent consultant to companies.
Publications by Henry Robben
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