Online Lunch session | Modular Executive MBA| Marketing, Innovation & Technology

Marketing, Innovation & Technology

Digital innovation has changed our world at break-neck speed for the last decade, and is showing no signs of stopping. New technologies have radically changed the market and how organizations do business. Disruptive innovators such as AirBnB and Uber challenge traditional business models. For existing companies, it’s important to adapt to stay relevant. But how do you preserve your competitive advantages? How do you react to disruptive change? How can technology, innovation and marketing professionals work together to create added value? These are the questions answered in the module Marketing, Innovation & Technology.

Combine the power of Marketing, Innovation and Technology disciplines

In our module Marketing, Innovation & Technology we hand you the tools to craft fruitful partnerships between professionals in these three fields. By bringing together participants who live and breathe marketing, innovation and technology or both, and knowledgeable faculty and speakers from the field, we facilitate a learning experience along the lines of co-creation. This enables you to create and execute projects that help your organization achieve its strategic ambition.