News

On October 18, students from the Bachelor in Business Administration (BBA) at Nyenrode Business Universiteit celebrated the successful completion of their final – and favorite – course in the program: a competitive simulation that provides the ultimate link between theory and practice.

A group of nine MSc in Management students from Nyenrode Business Universiteit attended the International Gas Forum and the Youth Day in St. Petersburg, Russia. This was a special event for young talents who are interested in energy.

This young entrepreneur had to leave Syria due to the civil war. Now he has been living In the Netherlands for 4 our years. With the sponsorship from the university, he was able to pursue the Full-Time MBA program at Nyenrode Amsterdam. Now he is graduated and ready for his next adventure: to start-up his own company!

On Saturday 22 September 2018, Stichting Nyenrode Fonds (SNF) once again opened the doors of the Koetshuis to celebrate the seventh annual Thank the Donor Day. During this event, SNF shared its latest developments with donors and other interested parties.

Breukelen, October 3 2018 - An ecosystem perspective on innovation in the tourism sector is needed. This approach places a much greater focus on the various stakeholders in the innovation, which in turn provides a clearer picture of the long-term success and added value for the customer. That is the message shared by Prof. Dr. Bas Hillebrand in his speech. He claims that tourism is uniquely suited for this due to the many (digital) innovations within the sector, and calls upon the industry to conduct joint research into this perspective. Hillebrand also argues that we can use the results of this research to better understand the extent of businesses’ innovativeness, the acceptance of innovations, the necessary skills and the overall customer experience.

A group of nine Full-time MSc in Management students are representing Nyenrode at the International Gas Forum in St. Petersburg, Russia. The main topic of the event is Digitalization in the Energy Sector.

Through Stichting Nyenrode Fonds, John Baalbaki received a scholarship from the Nyenrodians in the class of 1958 to come and study at Nyenrode. He talks about leadership, perseverance and the importance of setbacks for success.

Now that the modern business world is becoming increasingly complex for sales representatives and sales managers, it's time for a new strategy. With consolidated customer data and a successful CI (Customer Intelligence) strategy, sales representatives can establish a closer connection with the customer in order to increase sales revenue. CI has quickly risen to prominence, and sales departments should adapt accordingly. This is one of the conclusions reached by Konstantinos Rigopoulos in his dissertation titled "Customer Intelligence and its Effect on Buyer-Seller Relationships in Business Markets", for which he will receive his doctorate from Nyenrode Business Universiteit on September 17 2018.