Dr. Stefanie Beninger

“A community-centric approach to marketing strengthens organizational and societal resilience.”

Dr. Stefanie Beninger (1982) is an Associate Professor of Marketing at Nyenrode Business University in Nyenrode’s Faculty Research Center for Marketing & Supply Chain Management. Since January 2025, she is also Head of the PhD School. Dr. Beninger is currently the President of the Macromarketing Society, an international academic society focused on the nexus of marketing and society and affiliated with the Journal of Macromarketing.

Dr. Beninger holds a PhD in Marketing and Bachelor of Business Administration from Simon Fraser University (Canada) and an MBA from Nyenrode Business University. She also has pursued Executive Education from Harvard Business School (U.S.A.), focused on participant-centered learning, and Kellogg School of Management (U.S.A.), focused on marketing and management. Dr. Beninger was a recent Marie Sklodowska-Curie Fellow, part of the European Union’s H2020 Research Program, a 4.TU Resilience Scholar, and a Joseph Armand Bombardier Canada Graduate Scholarship winner from the Social Science and Humanities Research Council of Canada. She is currently an international collaborator on a research grant from the Spanish Ministry of Science and Innovation.

Using primarily qualitative empirical methodology, she researches the role of marketing in society, including the impact on communities, with a focus on sustainability and resilience. Relatedly, she conducts research on the implications of commercial drones for companies, customers, and the wider society. She also maintains an ongoing research stream on marketing pedagogy related to the integration of sustainability in business classrooms. Her research has been presented at international conferences and published in peer-reviewed international journals, such as Journal of Business Research, Journal of Marketing Education, and Marketing Letters, as well as in chapters. An avid case-writer, she has co-authored eight business cases with Ivey Publishing, which have sold a combined more than 60,000 cases and two of which were international best sellers.

Dr. Beninger serves as an Associate Editor for the Journal of Macromarketing, which publishes research articles on marketing, marketing systems, and society. She is an Associate Editor for Business Horizons, which publishes articles for the dual audience of both academics and practitioners; in this role, she handles articles on business and society topics. She is also member of the board for the International Society of Markets and Development. In addition to her ad hoc reviewing for diverse journals, Dr. Beninger is on the Manuscript Review Boards of the Journal of Marketing Management, Subsistence Marketplaces journal, and Journal of Marketing Education.

From 2018 to 2023, she was an Assistant Professor at IE Business School (Spain) and was a Sessional Lecturer at Simon Fraser University (Canada) from 2013 to 2015. She has (guest) lectured at universities around the globe including the University of Mandalay (Myanmar), University of Essex (U.K.), Middle East Technical University (Turkey), and the National University of Ireland, Galway (Ireland), among others. She frequently gives other invited talks, including as a keynote speaker, and supervises thesis projects. An award-winning teacher, she has taught in undergraduate, master, and doctoral programs. Courses taught include Marketing Fundamentals, History of Marketing, Marketing Strategy, Consumer Behaviour, Ethical Issues in Marketing, and Global Marketing.

Prior to her academic career, Dr. Beninger worked in marketing and management, including as a Sustainability Consultant and International Marketing Manager. A Canadian by birth and Dutch by naturalisation, she has lived in multiple countries. Dr. Beninger brings this practical and international experience into her classrooms and research.

International Activities

• President, Macromarketing Society (2024-present)
• Associate Editor, Business Horizons (2021-present)
• Editorial Review Board Member, Subsistence Marketplaces (2021-present)
• Editorial Board Member, Journal of Marketing Education (2020-present)
• Editorial Review Board Member, Journal of Macromarketing (2018-present)
• Board Member, The International Society of Markets and Development (2019-present)

Most relevant publications

• Beninger, S. and K. Robson (forthcoming), “Social, Economic, and Environmental Implications of Drones in Marketing: A Framework of Safeguards for Sustainable Technology Implementation,” Journal of Business Research.
• Beninger, S., A. Reppel, J. Stanton, and F. Watson, (forthcoming), “Facilitating Generative AI Literacy in the Face of Evolving Technology: Interventions in Marketing Classrooms,” Journal of Marketing Education.
• Beninger, S. (2025), “Understanding and managing the complexities of resilience for sustainably,” in Radical Business Perspectives for Sustainability Challenges, eds. N. Chevrollier, A. Argyrou, R. Jeurissen, eds. Edward Edgar Publishing.
• Oukes, T., Beninger, S., Derks, M. & A. Nijhof. (2024). Navigating Disturbances in Developing Countries: Resilience Strategies for Cross-Sector Partnerships. Business Strategy & Development, 7(4), e70020.
• Watson, F., J. Stanton, S. Beninger, C. Domegan, A. Reppel and S.J. Shapiro (2022), Teaching what Society Needs: “Hacking” an Introductory Marketing Course with Sustainability and Macromarketing. Journal of Marketing Education, 44 (3), 375-389.
• Beninger, S. and J.N.P. Francis (2022), Resources for Business Resilience in a Covid-19 World: A Community-Centric Approach. Business Horizons, 65 (2), 227-238.
• Beninger, S. and J.N.P. Francis (2021), Collective Market Shaping by Competitors and its Contribution to Market Resilience. Journal of Business Research, 122 (January), 293-30.
• Beninger, S. and S.J. Shapiro (2019), A Historical Review of Local Intermediaries in Impoverished Contexts, Journal of Macromarketing, 39 (3), 238-251.
• Beninger, S., H. Ajjan, R. Mostafa, and V. Crittenden (2016), A Road to Empowerment: Social Media Use by Women Entrepreneurs in Egypt, International Journal of Entrepreneurship and Small Business, 27 (2/3), 308-332.
• Beninger, S. and J.N.P. Francis (2016), Appropriation of Community Knowledge: Towards an Understanding of the Potential Harm and Benefits, Journal of Macromarketing, 36 (2), 183-197.
• Beninger, S. and K. Robson (2015), Marketing at the Base of the Pyramid: Perspectives for Practitioners and Academics, Business Horizons, 58 (5), 509-51
• Beninger, S. and K. Robson (2014), Creative Consumers in Impoverished Situations. International Journal of Business and Emerging Markets, 6 (4), 356-370.
• Ajjan, H, S. Beninger, R. Mostafa, and V. Crittenden (2014), Empowering Female Entrepreneurs in Emerging Markets: A Conceptual Model, Organizations and Markets in Emerging Economies, 5 (1), 16-30.