Dr. Stefanie Beninger

“A community-centric approach to marketing strengthens organizational and societal resilience.”

Dr. Stefanie Beninger (1982) is an Associate Professor of Marketing at Nyenrode Business University and a 4.TU Resilience Scholar. She is a member of Nyenrode’s Faculty Research Center for Marketing & Supply Chain Management. Dr. Beninger holds a PhD in Marketing from Simon Fraser University (Canada) and an MBA from Nyenrode Business University. She also has earned executive education certificates from Harvard Business School and Kellogg School of Management.

Using primarily qualitative empirical methodology, she researches the role of marketing in society, including the impact on communities, with a focus on sustainability and resilience. Relatedly, she conducts research on the implications of commercial drones for companies, customers, and the wider society. She also maintains an ongoing research stream on marketing pedagogy related to the integration of sustainability in business classrooms. In addition to publishing in journals and book chapters, Dr. Beninger is an avid case-writer. She has co-authored eight business cases with Ivey Publishing, which have sold a combined more than 60,000 cases and two of which were international best sellers. 

Dr. Beninger currently serves as an Associate Editor for Business Horizons since 2021. She is also the Vice President of Media for the Macromarketing Society, handling outreach for the Journal of Macromarketing and the Macromarketing Society, and she is a member of the Board of Directors for the International Society of Markets and Development. An award-winning reviewer, Dr. Beninger sits on a number of editorial review boards for international academic journals.

Dr. Beninger previously was an Assistant Professor at IE Business School and was a Marie Sklodowska-Curie Fellow. Prior to that, she worked in marketing and management positions in Canada and the Netherlands. She frequently gives invited talks all over the globe, including as a keynote speaker. Courses taught include Marketing Fundamentals, History of Marketing, Marketing Strategy, Consumer Behaviour, Ethical Issues in Marketing, and Global Marketing. 

Most relevant publications

• Watson, F., J. Stanton, S. Beninger, C. Domegan, A. Reppel and S.J. Shapiro (2022), Teaching what Society Needs: “Hacking” an Introductory Marketing Course with Sustainability and Macromarketing. Journal of Marketing Education, 44 (3), 375-389.
• Beninger, S. and J.N.P. Francis (2022), Resources for Business Resilience in a Covid-19 World: A Community-Centric Approach. Business Horizons, 65 (2), 227-238.
• Beninger, S. and J.N.P. Francis (2021), Collective Market Shaping by Competitors and its Contribution to Market Resilience. Journal of Business Research, 122 (January), 293-30.
• Beninger, S. and S.J. Shapiro (2019), A Historical Review of Local Intermediaries in Impoverished Contexts, Journal of Macromarketing, 39 (3), 238-251.
• Beninger, S., H. Ajjan, R. Mostafa, and V. Crittenden (2016), A Road to Empowerment: Social Media Use by Women Entrepreneurs in Egypt, International Journal of Entrepreneurship and Small Business, 27 (2/3), 308-332.
• Beninger, S. and J.N.P. Francis (2016), Appropriation of Community Knowledge: Towards an Understanding of the Potential Harm and Benefits, Journal of Macromarketing, 36 (2), 183-197.
• Beninger, S. and K. Robson (2015), Marketing at the Base of the Pyramid: Perspectives for Practitioners and Academics, Business Horizons, 58 (5), 509-51
• Beninger, S. and K. Robson (2014), Creative Consumers in Impoverished Situations. International Journal of Business and Emerging Markets, 6 (4), 356-370.
• Ajjan, H, S. Beninger, R. Mostafa, and V. Crittenden (2014), Empowering Female Entrepreneurs in Emerging Markets: A Conceptual Model, Organizations and Markets in Emerging Economies, 5 (1), 16-30.