Understanding family business dynamics
Prof. dr. Roberto Flören and dr. Marta Berent Braun examine the dynamics within family firms. They have gained new insights that include family business governance, marketing, innovation, and dealing with the Covid-19 crisis. In the research, which is a collaboration between accountancy, tax, and advisory firm RSM and Nyenrode, they have collected data from almost 100 family businesses.
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Authors
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Prof. dr. Marta Berent-Braun
Job title: Professor
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Prof. dr. Roberto Flören
Job title: Professor