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2 news articles

  • The psychology of bulk buying explained

    Type: Research
    Publication date: 3/20/2020

    The reason we are panic buying due to the imminent threat of COVID-19 is because survival mode overrides any rational decision making

  • Identity leadership increases organizational commitment

    Type: Research
    Publication date: 12/12/2018

    Employee loyalty in the traditional sense is losing ground. Organizational commitment, based on social exchange, is not strong enough to create attachment within work relationships in today’s changing nature of work. This is one of the conclusions by Dr. Ali Fenwick’s dissertation titled ‘Creating a Committed Workforce: Using Social Exchange and Social Identity to Enhance Psychological Attachment within an Ever-changing Workplace’, for which he received his doctorate from Nyenrode Business Universiteit on December 12, 2018.

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